Luma
This website audit was conducted to identify and resolve critical content, design, and functionality gaps on the Try Luma Shopify store before final launch. The audit included both visual review and technical diagnostics, along with recommendations for content completion, UX improvements, and app integrations.
Technology –
- Shopify
Challenge
The website appeared partially complete, with several critical sections containing dummy content, missing images, unlinked sections, and unclear functionality flows. Additionally, technical issues such as responsiveness, stock management, and template inconsistencies needed to be addressed prior to going live.
Key gaps identified:
- Missing or placeholder content across product and landing pages
- Incomplete testimonials, footer links, and bundle pages
- Duplicate and misplaced review sections
- App integrations (e.g., Yotpo reviews) requiring confirmation
- Absent social media and contact details
- Navigation gaps (e.g., Blog page not linked)
- Theme-specific functionality needing clarification (e.g., cart drawer, Klaviyo access)
Previous solutions may have lacked scalability, content flexibility, or design cohesion — making this rebuild essential.
Solution
A detailed page-by-page audit was performed, with screenshots and links attached for each issue. A full remediation plan was prepared to correct all identified issues across design, content, and app functionality.
HOMEPAGE
- Testimonials Section: Missing content and images — needs to be provided by the client
- Duplicate Section: Identified and will be removed or consolidated
- Footer Links: Placeholder pages found — content required for: Shipping Info, Safety, How to Use Diffuser, Privacy Policy, Terms of Service
PRODUCT PAGES (6 PRODUCTS)
- Pages Audited:
- Ashwagandha
- Energy Booster Tabs
- Recover
- Restwell Gummies
- ShipInsure
- Sleep and Relax Bundle
Action Items
- Clarify where the Reviews link should point
- Add content to designated info blocks
- Embed product videos
- Finalize integration of Yotpo reviews app (approval pending)
- Adjust layout: made review section into a slider to remove empty columns
- Add missing images and descriptions for:
- Sleep and Relax Bundle
- ShipInsure Package Protection
INSTASLEEP PRODUCT PAGE
- Update stock & inventory
- Implement quantity selector
- Remove redundant sections (e.g., review section shown twice)
- Await client content direction for final section
CONTACT PAGE
- https://tryluma.co/pages/contact
- Verify contact details
- Add social media links (not provided yet)
BLOG PAGE
- https://tryluma.co/blogs/news
- Page exists but is not linked in the main site navigation
- Needs visibility and a featured layout
MIX & MATCH + BUNDLES
- Mix and Match
- https://tryluma.co/pages/collection-bundle
- Bundles:
- https://tryluma.co/pages/bundles
- Both pages are structurally complete but require content and direction to finalize messaging and user flow.
INSTASLEEP PRODUCT PAGE
- Update stock & inventory
- Implement quantity selector
- Remove redundant sections (e.g., review section shown twice)
- Await client content direction for final section
ADDITIONAL ACTION ITEMS
- Confirm discount logic (potential promotion found)
- Add products to "Focus" and "Reel Up" collections
- Confirm if a cart drawer is required — theme-specific discussion needed
- Access and configure Klaviyo templates once credentials are shared
- Perform full responsiveness testing prior to launch
Final Result
The audit provided a complete roadmap to bring the Luma website to production quality. Once the above content is provided and final integrations are approved, the site will be fully responsive, content-complete, and functionally stable — ready to launch with confidence across both mobile and desktop.
